About RichmondAdvantage.com
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The Strait-Highlands Regional Development Agency and its partners ( Enterprise Cape Breton Corporation, The Municipality of the County of Richmond, Nova Scotia Economic Development and InRich Business Development Center) were instrumental in establishing a 2 year eBusiness Pilot Project for Richmond County, Nova Scotia. As rural areas continue to lose people (customers) to urban centers, rural businesses are looking to expand their markets into larger regional, national and international locations.
Richmond County was proactive in connecting people to the Internet through high speed or Broadband connectivity. As a matter of fact, Richmond County was one of the first rural locations in Canada to complete a High speed Infrastructure project. This phase focuses on increasing Internet use by encouraging and working with businesses and entrepreneurs to spur on more economic growth in Richmond County.
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The objective of this project is to increase the awareness and education and to assist you in developing an eBusiness Strategy for your new or existing business.
Below are some examples of eBusiness strategies:
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Selling products and services on-line (B2C or Business to Consumer);
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Businesses selling or buying from other businesses (B2B);
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Locating new markets for products and services;
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Specializing eCommerce or Auction site like eBAY
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Adding sales to established ‘Bricks and Mortar’ businesses;
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Increasing business efficiencies through Web Based technology. This can include integrating accounting systems, Customer Relationship Management tools, inventory management, database collecting and management, etc;
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Utilizing Web2.0 strategies to attract new customers which focuses on integrating tools that allow customers to interact with you and your company; and
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Implement eMarketing strategies to compliment your traditional advertising.
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